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Brand

Brand assets

Logos, wordmarks, colors and type for Sequorr and Findrr by Sequorr. Every file below has a permanent address, so you can link to it directly.

Sequorr wordmark

The full name with the mark built in. Use it wherever there is room for the name.

Wordmark, for light backgrounds

Wordmark, for light backgrounds

SVG and transparent PNGs.

  • SVG (vector)5 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_00.svg
    Download
  • PNG 1918 × 543, transparent29 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_00_1918w.png
    Download
  • PNG 1440 × 407, transparent20 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_00_1440w.png
    Download
  • PNG 960 × 272, transparent13 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_00_960w.png
    Download
  • PNG 480 × 136, transparent6 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_00_480w.png
    Download
Wordmark, for dark backgrounds

Wordmark, for dark backgrounds

SVG and transparent PNGs, plus square PNGs on a solid background for portals that require a square image.

  • SVG (vector)5 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_01.svg
    Download
  • PNG 1439 × 407, transparent20 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_01_1439w.png
    Download
  • PNG 960 × 272, transparent13 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_01_960w.png
    Download
  • PNG 481 × 136, transparent6 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_01_481w.png
    Download
  • PNG 1024 × 1024, square8 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_01_1024.png
    Download
  • PNG 512 × 512, square3 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_01_512.png
    Download
  • PNG 300 × 300, square2 KB
    https://sequorr.com/brand/wordmark/sequorrWordmark_01_300.png
    Download

Findrr by Sequorr

Findrr is Sequorr’s race discovery map. In text, write it as “Findrr by Sequorr”.

Findrr lockup, for light backgrounds

Findrr lockup, for light backgrounds

SVG and transparent PNGs, plus square PNGs on a solid background for portals that require a square image.

  • SVG (vector)6 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_00.svg
    Download
  • PNG 4096 × 1417, transparent88 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_00_4096w.png
    Download
  • PNG 3072 × 1063, transparent61 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_00_3072w.png
    Download
  • PNG 2048 × 709, transparent37 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_00_2048w.png
    Download
  • PNG 1024 × 355, transparent17 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_00_1024w.png
    Download
  • PNG 1024 × 1024, square10 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_00_1024.png
    Download
  • PNG 512 × 512, square4 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_00_512.png
    Download
  • PNG 300 × 300, square2 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_00_300.png
    Download
Findrr lockup, for dark backgrounds

Findrr lockup, for dark backgrounds

SVG and transparent PNGs, plus square PNGs on a solid background for portals that require a square image.

  • SVG (vector)7 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_01.svg
    Download
  • PNG 4096 × 1418, transparent90 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_01_4096w.png
    Download
  • PNG 3072 × 1064, transparent62 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_01_3072w.png
    Download
  • PNG 2048 × 710, transparent38 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_01_2048w.png
    Download
  • PNG 1024 × 356, transparent17 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_01_1024w.png
    Download
  • PNG 1024 × 1024, square10 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_01_1024.png
    Download
  • PNG 512 × 512, square5 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_01_512.png
    Download
  • PNG 300 × 300, square3 KB
    https://sequorr.com/brand/findrr/findrrSequorrWordmark_01_300.png
    Download

Color

Brand

The core colors, shared by the iOS app and sequorr.com.

Backgrounds

The app sits on a dark gradient, top to bottom. Web pages are light.

Text and icons

White at three strengths, on the dark background.

Ramps

Tints and shades for charts and interface states, 50 (lightest) to 950 (darkest).

Blue
  • 50
  • 100
  • 200
  • 300
  • 400
  • 500
  • 600
  • 700
  • 800
  • 900
  • 950
Beige
  • 50
  • 100
  • 200
  • 300
  • 400
  • 500
  • 600
  • 700
  • 800
  • 900
  • 950
Green Dark
  • 50
  • 100
  • 200
  • 300
  • 400
  • 500
  • 600
  • 700
  • 800
  • 900
  • 950
Green Neon
  • 50
  • 100
  • 200
  • 300
  • 400
  • 500
  • 600
  • 700
  • 800
  • 900
  • 950

Data colors

How the app colors training and health data, built from the brand colors and ramps above.

Training zones, running
  • Z1
  • Z2
  • Z3
  • Z4
  • Z5
Training zones, cycling
  • Z1
  • Z2
  • Z3
  • Z4
  • Z5
  • Z6
  • Z7
RecoveryLow recovery is blue, not an alarm red.
  • Peak 80-100
  • Rebounding 60-79
  • Recovering 40-59
  • Draining 0-39
Activity rings, outer to inner
  • Outer
  • Middle
  • Inner
Sleep stages
  • Deep
  • Core
  • REM
  • Awake
Training load chart
  • Fitness (CTL)
  • Fatigue (ATL)
  • Form (TSB)

Type

All three families are free under the SIL Open Font License and available from Google Fonts.

OutfitHeadings, weights 300 to 900Google Fonts
Activities
InterBody text, weights 400 to 600Google Fonts
Training intelligence for endurance athletes.
Exo 2Numbers and data, weights 400 to 800Google Fonts
42.195 km 3:29:58 172 bpm

Using the assets